Blog
Practical posts on iMessage growth and engineering. Product updates, conversion experiments, and how we build blue‑bubble messaging that gets replies.
Introducing MessageBlue
Why we built fast, reliable iMessage for growth teams.
SMS vs iMessage for Business: Which Converts Better?
Complete comparison of SMS vs iMessage for business messaging. Real data on conversion rates, costs, and which platform drives better results for your business.
Business Text Messaging: The Complete Guide for 2025
Complete guide to business text messaging platforms, strategies, and best practices. Compare SMS, iMessage, and other messaging solutions for your business needs.
10DLC Registration: Why Smart Businesses Skip It for iMessage
10DLC registration is expensive, slow, and restrictive. Learn why businesses are choosing iMessage over SMS 10DLC for better messaging results without the hassle.
The Cost of Low Reply Rates: How Bot-Like Messages Kill Revenue
Low SMS reply rates aren't just a marketing problem—they're a revenue problem. Here's how much money you're losing to robotic messaging.
Why Your SMS Campaigns Look Like Spam (And How to Fix It)
A2P regulations and carrier filtering are killing your SMS reply rates. Here's why your messages look robotic and what to do about it.
A2P vs iMessage: The Complete Guide for Sales Teams
Everything sales and marketing teams need to know about A2P limitations and why iMessage is the better choice for business messaging.